Case Study: Cybersecurity Firm
How we helped a cybersecurity firm achieve a 75% reduction in CPA and a 50% increase in lead quality.
75%
decrease in CPA
50%
increase in lead quality
120
qualified leads generated
About the Client
This case study highlights our work with a leading cybersecurity firm specializing in threat detection and response services. The firm serves a wide range of industries, including finance, healthcare, and government, offering cutting-edge solutions to protect against sophisticated cyber threats.
The Challenges
The client aimed to enhance the efficiency of their Google Ads and LinkedIn Ads campaigns, with a specific focus on reducing Cost-per-Acquisition (CPA) and improving the quality of leads.
The existing campaigns were plagued by high CPA due to broad targeting and low lead quality from generic ad creatives.
Our Approach
We executed a targeted strategy to tackle these challenges:
Segmentation and Tiered Bidding for Google Ads: We conducted a detailed analysis to segment target industries and geographic locations based on conversion rates and lead quality. This allowed us to implement tiered bidding strategies, optimizing ad spend for the most profitable segments.
LinkedIn Ads for Industry-Specific Targeting: Developed LinkedIn Ads campaigns tailored to specific industries and job titles, focusing on high-value decision-makers. We used targeted ad copy and creatives to address industry-specific pain points.
Landing Page Optimization: Revamped landing pages with industry-specific messaging and improved lead capture forms to enhance lead quality and conversion rates.
SEO for Thought Leadership Content: Created and optimized high-value content, including whitepapers and case studies, to improve organic search rankings and drive targeted traffic.
Results
The implementation of these strategies led to significant improvements:
75% Reduction in Cost-per-Qualified Lead: Through targeted bidding and segmentation, we reduced CPA from $1,200 to $300.
Increased Lead Quality: The industry-specific LinkedIn Ads and optimized landing pages resulted in a 50% increase in lead quality, as evidenced by higher engagement and conversion rates.
Qualified Leads Generated: Successfully generated 120 qualified leads at an average cost of $300 per lead.